The second Emotional Motivator is Love. It is also the need to connect, socially, emotionally, sexually. This is a powerful motivator because of the fact that we are becoming more and more disconnected from one another. We now have more ways to connect with one another than at any time in history, yet at the same time we are also a socially disconnected society.
When you clearly demonstrate how your product or service offering can help connect people, you're more likely to have a winning marketing piece.
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