Basic Marketing Principles

Some marketing principles :

#1 - Always pick a targeted, narrower market.
#2 - Focus on how you can dominate your niche.
#3 - A brand does not cost you millions to build, but youmust give your customer something to believe in.
#4 - You must have a long term vision for your marketingefforts.
#5 - Never compete on price.
#6 - Being a loss leader requires long-term staying power.
#7 - If your customers don't like your message, they maynot like you.
#8 - Marketing results are emotion-driven, not logic-driven
#9 - Just because you are short on time does not mean youcan't get results. Marketing results are always time-bound.
#10 - Marketing support is more important than marketingitself. Don't underestimate the power of marketing support.
#11 - Niche positioning is part of branding.
#12 - The unique selling point (USP) is something thatsupports brand position.
#13 - Your promotional message must cover multiple media.
#14 - A marketer is like MacGyver: you use everything inyour power to achieve an outcome.
#15 - Always ask the market, and you will be profitable.