Sunday, September 21, 2008

Building Online Credibility

Credibility is defined as the quality or power of inspiring belief. In the arena of internet marketing, credibility is vital.

The first step toward building online credibility is to ‘choose your fight’. Avoid clashing with the established internet super markerteers. Narrow your market by choosing a sub-niche.

The credibility that you can build be offering a free report to be given away for free on your website is an invaluable asset. A report of 10 to 12 pages should suffice. Relevant tips :-
- You need an attention getting headline
- Your report should contain vital and timely information, but not all of it
- Use bold type for sub-titles and make your point in one paragraph; never more than 2 paragraphs
- Include links to products that you are selling that will provide more information on subject matters covered in the report
- Include links to potential joint venture partners and make sure they receive a copy of your report

Publishing your e-zine and submitting them to e-zine directories is a great way to build your online credibility. However, understand that it is a very time consuming ongoing project.

Writing and marketing articles on your niche topic is one of the best, fastest and free way of gaining online credibility. Relevant tips :-
- Your articles must have an attention grabbing title that include the keywords for your niche market
- Your articles must have an attention grabbing first sentence of the first paragraph
- Your articles must be rich in keywords for your niche market
- Your articles must have contain pertinent and timely information that your readers find value in
- Your resource box must contain your full name, contact details, copyright information, and links to your website

The internet is all about information. No matter what your niche market is or what product or services you are selling, you are selling information along with it.

Branding is one of the most effective way first achieving and then leveraging on your credibility on the internet. You can either create a logo or use your own name.

Write and submit e-books to e-book directories. Allow them to be downloaded and redistributed. Your URL should be on the title page and every page of the e-book.

Niche interest forums is another source pool; but careful not to charge in and immediately advertise though… you will more likely than not be banned!

Do not be shy to ask for testimonials and permission to quite them. These word of mouth advertisements are priceless!

Attend seminars to network and enhance visibility.

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